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Description - Corporate Creativity by Thomas Lockwood

This is an invaluable resource for anyone looking to increase creativity and innovation in their organisation - no matter the industry. This is the ultimate guide for anyone looking to dramatically increase creativity and innovation within their organization."Corporate Creativity" brings together a provocative and inspiring collection of essays by some of the most respected names in the industry - including Jeffrey Mauzy, Robert Rassmussen, Gerald Nadler, Stefano Marzano, Dick Powell, Michael Scharge, and others - providing expert insight into how organizations can foster a creative culture and maximize their talent resources. The essays cover everything from how to manage creative staff and inspire the creative abilities of individual employees to integrating design into the management process and how brand design management can help company growth.

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Book Details

ISBN: 9781581156560
ISBN-10: 1581156561
Format: Paperback
(229mm x 152mm x 18mm)
Pages: 256
Imprint: Allworth Press,U.S.
Publisher: Allworth Press,U.S.
Publish Date: 28-Feb-2009
Country of Publication: United States

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Author Biography - Thomas Lockwood

Thomas Lockwood is President of the Design Management Institute, and an international authority on brand and design management. Thomas Walton is a former Professor of Architecture, and the current editor of the Design Management Institute's Design Management Review.

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