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Master the 3 C's of Head-Turning Design! Cover your basics with the book that covers everything from typography and color to layout and business issues! Jim Krause , author of the popular Index series, guides you through the understanding and practice of the three elements every successful visual design must have: Components Learn how to get the most out of the photos, illustrations, icons, typography, linework, decoration, borders and backgrounds you use within your design. Composition Practice combining the components of a design in a visually appealing way by using the principles of placement, grouping, alignment, flow and spacing to create a pleasing, cohesive design. Concept Utilize the intangible elements of theme, connotation and style to present and deliver your message in a way that will wow your clients every time. Whether you're a new, mid-level or experienced designer who is brainstorming ideas or finalizing your presentation, this handy-to-use, take-it-with-you book will instruct and inspire you to new heights of creativity.

Buy Design Basic Index book by J. Krause from Australia's Online Bookstore, Boomerang Books.

Book Details

ISBN: 9781581805017
ISBN-10: 1581805012
Format: Paperback
(206mm x 119mm x 29mm)
Pages: 359
Imprint: Writer's Digest Books
Publisher: F&W Publications Inc
Publish Date: 1-Jan-2005
Country of Publication: United States

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Author Biography - J. Krause

Jim Krause has worked as a designer in the Pacific Northwest since the 1980s. He has produced award-winning work for clients large and small, including Microsoft, McDonald's, Washington Apples, Bell Helicopter, Paccar/Kenworth, Northern Trust and Seattle Public Schools. He lives in Bellingham, Washington.

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