Call Boomerang Books 1300 36 33 32

Description - The Big Fix by Katharine Greider

As the pharmaceutical industry invests more and more in the development of new drugs, true breakthroughs are few and far between. Into the breach comes a panoply of product-line extensions and me-too drugs aimed at grabbing market share. The industry plows its high profits back into research, but invests an equal or greater sum in flogging its products in every imaginable venue. Research studies are designed to support marketing claims. Many doctors all over the country get their first information about new drugs from a salesperson. And, increasingly, prescription drugs are pitched to consumers on TV and the internet with images of hope, terror, or chic. Evidence-based practice guidelines, which endeavor to get the right medicines to those who will benefit most, can't be heard over the din. Having created an unprecedented number of "megabrands"-blockbuster drugs with huge sales-and undergone an extraordinary wave of consolidation, some drug companies now find themselves in a precarious position. Patents are expiring on flagship products. In order to sustain the growth Wall Street has come to expect, these companies must produce billions of dollars worth of new revenue-fast. But can Americans continue to bankroll Operation Grow Big Pharma? Must we swallow the bad with the good?

Buy The Big Fix by Katharine Greider from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9781586481858
ISBN-10: 1586481851
Format: Paperback
(210mm x 140mm x mm)
Pages: 208
Imprint: PublicAffairs,U.S.
Publisher: INGRAM PUBLISHER SERVICES US
Publish Date: 8-May-2003
Country of Publication: United States

Book Reviews - The Big Fix by Katharine Greider

» Have you read this book? We'd like to know what you think about it - write a review about Big Fix book by Katharine Greider and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a Boomerang Books Account Holder - it's free to sign up and there are great benefits!)

Write Review


Author Biography - Katharine Greider

Katharine Greider has worked as a newspaper reporter and freelance magazine writer. Her articles, often focusing on health and medical topics, have appeared in a dozen publications from Self to Mother Jones. She lives in New York City with her family.