Call Boomerang Books 1300 36 33 32

Description - Satisfaction Guaranteed by Susan Strasser

This timeless account of the rise of the mass market in America includes a new preface This sweeping history provides the reader with a better understanding of America's consumer society, obsession with shopping, and devotion to brands. Focusing on the advertising campaigns of Coca-Cola, Kellogg's, Wrigley's, Gillette, and Kodak, Strasser shows how companies created both national brands and national markets. These new brands eventually displaced generic manufacturers and created a new desire for brand-name goods. The book also details the rise and development of department stores such as Macy's, grocery store chains such as A&P and Piggly Wiggly, and mail-order companies like Sears Roebuck and Montgomery Ward.

Buy Satisfaction Guaranteed by Susan Strasser from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9781588341464
ISBN-10: 1588341461
Format: Paperback
(230mm x 154mm x mm)
Pages: 348
Imprint: Smithsonian Books
Publisher: Smithsonian Books
Publish Date: 1-Jul-2004
Country of Publication: United States

Other Editions - Satisfaction Guaranteed by Susan Strasser

Book Reviews - Satisfaction Guaranteed by Susan Strasser

» Have you read this book? We'd like to know what you think about it - write a review about Satisfaction Guaranteed book by Susan Strasser and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a Boomerang Books Account Holder - it's free to sign up and there are great benefits!)

Write Review


Author Biography - Susan Strasser

Susan Strasser teaches history at the University of Delaware. Her books include Waste and Want: A Social History of Trash. She lives in Washington, DC.

Books By Susan Strasser

Commodifying Everything by Susan Strasser
Hardback, June 2003
$189.00
Getting and Spending by Susan Strasser
Paperback, November 1998
$51.26