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This timeless account of the rise of the mass market in America includes a new preface This sweeping history provides the reader with a better understanding of America's consumer society, obsession with shopping, and devotion to brands. Focusing on the advertising campaigns of Coca-Cola, Kellogg's, Wrigley's, Gillette, and Kodak, Strasser shows how companies created both national brands and national markets. These new brands eventually displaced generic manufacturers and created a new desire for brand-name goods. The book also details the rise and development of department stores such as Macy's, grocery store chains such as A&P and Piggly Wiggly, and mail-order companies like Sears Roebuck and Montgomery Ward.

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Book Details

ISBN: 9781588341464
ISBN-10: 1588341461
Format: Paperback
(230mm x 154mm x 20mm)
Pages: 348
Imprint: Smithsonian Books
Publisher: Smithsonian Books
Publish Date: 1-Jul-2004
Country of Publication: United States


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Author Biography - Susan Strasser

Susan Strasser teaches history at the University of Delaware. Her books include "Waste and Want: A Social History of Trash." She lives in Washington, DC.

Books By Author Susan Strasser

Commodifying Everything by Susan Strasser

Commodifying Everything

Hardback, June 2003
Getting and Spending by Susan Strasser

Getting and Spending

Paperback, November 1998