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Description - Satisfaction Guaranteed by Susan Strasser

This timeless account of the rise of the mass market in America includes a new preface This sweeping history provides the reader with a better understanding of America's consumer society, obsession with shopping, and devotion to brands. Focusing on the advertising campaigns of Coca-Cola, Kellogg's, Wrigley's, Gillette, and Kodak, Strasser shows how companies created both national brands and national markets. These new brands eventually displaced generic manufacturers and created a new desire for brand-name goods. The book also details the rise and development of department stores such as Macy's, grocery store chains such as A&P and Piggly Wiggly, and mail-order companies like Sears Roebuck and Montgomery Ward.

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Book Details

ISBN: 9781588341464
ISBN-10: 1588341461
Format: Paperback
(230mm x 154mm x mm)
Pages: 348
Imprint: Smithsonian Books
Publisher: Smithsonian Books
Publish Date: 1-Jul-2004
Country of Publication: United States

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Author Biography - Susan Strasser

Susan Strasser teaches history at the University of Delaware. Her books include Waste and Want: A Social History of Trash. She lives in Washington, DC.

Books By Susan Strasser

Commodifying Everything by Susan Strasser
Hardback, June 2003
Getting and Spending by Susan Strasser
Paperback, November 1998