Description - Satisfaction Guaranteed by Susan Strasser
This timeless account of the rise of the mass market in America includes a new preface This sweeping history provides the reader with a better understanding of America's consumer society, obsession with shopping, and devotion to brands. Focusing on the advertising campaigns of Coca-Cola, Kellogg's, Wrigley's, Gillette, and Kodak, Strasser shows how companies created both national brands and national markets. These new brands eventually displaced generic manufacturers and created a new desire for brand-name goods. The book also details the rise and development of department stores such as Macy's, grocery store chains such as A&P and Piggly Wiggly, and mail-order companies like Sears Roebuck and Montgomery Ward.
Buy Satisfaction Guaranteed by Susan Strasser from Australia's Online Independent Bookstore, Boomerang Books.
(230mm x 154mm x 20mm)
Publisher: Smithsonian Books
Country of Publication:
Other Editions - Satisfaction Guaranteed by Susan Strasser
Book Reviews - Satisfaction Guaranteed by Susan Strasser
Author Biography - Susan Strasser
Susan Strasser teaches history at the University of Delaware. Her books include "Waste and Want: A Social History of Trash." She lives in Washington, DC.