In today's ultra-competitive business world, corporate deception has become commonplace - employees are pressured to conceal criticisms and deny mistakes every day - but its consequences can have crippling effects."Winning with Trust in Business" presents an intelligent and compelling exploration of the effects of corporate deception from the ground up, revealing how it can go on to infect management systems - even at the highest levels.Using interviews and case-studies, the authors then go on to show how an open environment can help businesses identify and address problems as they arise. As a result, companies can remain competitive and become better equipped to navigate economic cycles and business fluctuations.
Buy Winning with Trust in Business book by Arthur Bell from Australia's Online Bookstore, Boomerang Books.
(229mm x 152mm x 23mm)
Pelican Publishing Co
Publisher: Pelican Publishing Co
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Author Biography - Arthur Bell
Arthur Bell is the director of the communications program at the University of San Francisco's Masagung Graduate School of Management. Richard Cohn is a highly successful communications expert. His work has been honoured by the International Association of Business Communicators.