Today, many companies operate within a complex network of firms that all depend on each other for success. In this book, authors Marco Iansiti and Roy Levien use the powerful example of biological ecosystems to show how companies can leverage these emerging business networks for long-term success. The book's title, "The Keystone Advantage", is taken directly from biology - it refers to "keystone species", which proactively maintain the healthy functioning of their entire ecosystem for a simple reason: their own survival depends on it. In the same way, say the authors, companies can protect and ensure their own success by deliberately fostering the combined health of the network they operate in.
Buy Keystone Advantage book by Marco Iansiti from Australia's Online Bookstore, Boomerang Books.
(241mm x 165mm x 24mm)
Harvard Business Review Press
Publisher: Harvard Business Review Press
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Author Biography - Marco Iansiti
Marco Iansiti is an HBS professor and the co-chair of Harvard's PhD program in Information Technology Management.