1300 36 33 32

Since ancient times, people have believed that breakthrough ideas come from the brains of geniuses with awesome rational powers. In recent years, however, the paradigm has begun to shift toward the notion that the source of creativity lies "out there," in the network of connections between people and ideas. In this provocative book, Richard Ogle crystallizes the nature of this shift, and boldly outlines "a new science of ideas." The key resides in what he calls "idea-spaces," a set of nodes in a network of people (and their ideas) that cohere and take on a distinctive set of characteristics leading to the generation of breakthrough ideas. These spaces are governed by nine laws - illuminated in individual chapters with fascinating stories of dramatic breakthroughs in science, business, and art. "Smart World" will change forever the way we think about creativity and innovation.

Buy Smart World book by Richard Ogle from Australia's Online Bookstore, Boomerang Books.

Book Details

ISBN: 9781591394174
ISBN-10: 1591394171
Format: Hardback
(236mm x 162mm x 33mm)
Pages: 320
Imprint: Harvard Business School Press
Publisher: Harvard Business School Publishing
Publish Date: 1-Jun-2007
Country of Publication: United States

Reviews

» Have you read this book? We'd like to know what you think about it - write a review about Smart World book by Richard Ogle and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)

Write Review