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What does the world want? According to John Battelle, a company that answers that question in all its shades of meaning can unlock the most intractable riddles of business and arguably of human culture itself. And for the past few years, that s exactly what Google has been doing.But The Search offers much more than the inside story of Google s triumph. It s a big-picture book about the past, present, and future of search technology and the enormous impact it s starting to have on marketing, media, pop culture, dating, job hunting, international law, civil liberties, and just about every other sphere of human interest. "

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Book Details

ISBN: 9781591841418
ISBN-10: 1591841410
Format: Paperback / softback
(217mm x 142mm x 23mm)
Imprint: Portfolio
Publisher: Portfolio
Publish Date: 1-Oct-2006
Country of Publication: United States

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Author Biography - John Battelle

John Battelle is a cofounding editor of Wired and the founder of The Industry Standard, as well as TheStandard.com. He is currently program chair for the Web 2.0 conference, a columnist for Business 2.0, and the founder, chairman, and publisher of Federated Media Publishing, Inc.