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The bestselling, award-winning classic on how maverick companies have passed up the growth treadmill to focus on gretness, now in a revised and updated tenth-anniversary edition. It has long been a business article of faith that great companies, by definition, constantly focus on maximizing their revenues year after year. Yet quietly, under the radar, a growing number of undeniably great compabnies have rejected the pressure of endless growth to focus on more satisfying business goals. Veteran journalist Bo Burlingham takes us deep inside fourteen of these remarkable comapnies that have chosen to march to their own drummer. He shows the leaders of these small giants recognized the full range of choices they had about the type of company they could create and made the choice to pursue greateness by placing other goals ahead of getting as big as possible as fast as possible. And he shows how we can all benefit by questioning the conventional definitions of business success."

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Book Details

ISBN: 9781591841494
ISBN-10: 1591841496
Format: Paperback
(214mm x 139mm x 19mm)
Pages: 256
Imprint: Portfolio
Publisher: Penguin Putnam Inc
Publish Date: 2-May-2007
Country of Publication: United States


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Author Biography - Bo Burlingham

Bo Burlingham is editor at large at Inc. magazine. He has also written for Esquire, Harper s, Mother Jones, and The Boston Globe, among other publications, and is the coauthor, with Jack Stack, of The Great Game of Business and A Stake in the Outcome."

Books By Author Bo Burlingham

Small Giants by Bo Burlingham

Small Giants

Paperback / softback, January 2017
Finish Big by Bo Burlingham

Finish Big

Paperback, October 2016
Great Game of Business by Bo Burlingham

The Great Game of Business

Paperback, July 2014
Street Smarts by Bo Burlingham

Street Smarts

Paperback, February 2010