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Bruce Greenwald, one of America's leading business professors, presents a new and simplified approach to strategy that cuts through much of the fog that has surrounded the subject. Based on his hugely popular course at Columbia Business School, this is an easy-to-follow method for understanding the competitive structure of any industry and developing an appropriate strategy for specific positions. With a new preface.

Buy Competition Demystified book by Bruce C. N. Greenwald from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9781591841807
ISBN-10: 1591841801
Format: Paperback
(215mm x 140mm x 23mm)
Pages: 416
Imprint: Portfolio
Publisher: Penguin Putnam Inc
Publish Date: 11-Aug-2007
Country of Publication: United States

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Author Biography - Bruce C. N. Greenwald

Bruce Greenwald is the Robert Heilbrun Professor of Economics at Columbia University Business School, where his class on strategy draws standing-room-only crowds.

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