Description - Competition Demystified by Bruce C. N. Greenwald
Bruce Greenwald, one of America's leading business professors, presents a new and simplified approach to strategy that cuts through much of the fog that has surrounded the subject. Based on his hugely popular course at Columbia Business School, this is an easy-to-follow method for understanding the competitive structure of any industry and developing an appropriate strategy for specific positions. With a new preface.
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(215mm x 140mm x 23mm)
Publisher: Penguin Putnam Inc
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Author Biography - Bruce C. N. Greenwald
Bruce Greenwald is the Robert Heilbrun Professor of Economics at Columbia University Business School, where his class on strategy draws standing-room-only crowds.