Call Boomerang Books 1300 36 33 32

Description - Buzzmarketing by Mark Hughes

Mark Hughes' secret of his success lies in the fact that he made his company a magnet for media attention and word-of-mouth publicity by any means necessary. Most notoriously, he persuaded the town of Halfway, Oregon, to rename itself (his company name). This stunt was called, by Time magazine, one of 'the greatest publicity coups' in history. In this groundbreaking book, Hughes offers practical advice on the art of 'buzz marketing'. He draws on real life examples and explores the six secrets of great word-of-mouth campaigns. An ideal and effective guide.

Buy Buzzmarketing by Mark Hughes from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9781591842132
ISBN-10: 1591842131
Format: Paperback
(215mm x 139mm x mm)
Pages: 256
Imprint: Portfolio
Publisher: Penguin Putnam Inc
Publish Date: 1-May-2008
Country of Publication: United States

Other Editions - Buzzmarketing by Mark Hughes

Book Reviews - Buzzmarketing by Mark Hughes

» Have you read this book? We'd like to know what you think about it - write a review about Buzzmarketing book by Mark Hughes and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a Boomerang Books Account Holder - it's free to sign up and there are great benefits!)

Write Review

Author Biography - Mark Hughes

Mark Hughes is currently the CEO of the consulting firm Buzzmarketing and a guest lecturer on creative marketing at business schools such as NYU and Wharton. A former executive at, Pep Boys, and Pizza Hut, he lives in Philadelphia.

Books By Mark Hughes

Confederate Soldiers in the American Civil War by Mark Hughes
Paperback, September 2017
Organisations and Management in Social Work by Mark Hughes
Paperback, October 2016
Leadership of Organizational Change by Mark Hughes
Hardback, October 2015
Complete Book of Formula 1 by Mark Hughes
Hardback, June 2015