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Mark Hughes' secret of his success lies in the fact that he made his company a magnet for media attention and word-of-mouth publicity by any means necessary. Most notoriously, he persuaded the town of Halfway, Oregon, to rename itself Half.com (his company name). This stunt was called, by Time magazine, one of 'the greatest publicity coups' in history. In this groundbreaking book, Hughes offers practical advice on the art of 'buzz marketing'. He draws on real life examples and explores the six secrets of great word-of-mouth campaigns. An ideal and effective guide.

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Book Details

ISBN: 9781591842132
ISBN-10: 1591842131
Format: Paperback
(215mm x 139mm x 17mm)
Pages: 256
Imprint: Portfolio
Publisher: Penguin Putnam Inc
Publish Date: 12-Jun-2008
Country of Publication: United States

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Author Biography - Mark Hughes

Mark Hughes is currently the CEO of the consulting firm Buzzmarketing and a guest lecturer on creative marketing at business schools such as NYU and Wharton. A former executive at Half.com, Pep Boys, and Pizza Hut, he lives in Philadelphia.

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Organisations and Management in Social Work

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Autocourse by Mark Hughes


Hardback, December 2013