Why are women more successful running their own businesses? Because they run them like girls. In this book, successful business owner Elizabeth Cogswell Baskin gives readers the true nitty-gritty details of what it really means to start and run a business like a girl, including a narrative yet instructional look at how to build a business, action items that reinforce the ideas and strategies in the book, and start up short cuts that will help readers develop and execute their own business plans. How to Run Your Business Like a Girl takes readers through the back rooms tour of three successful women-owned companies, providing first hand accounts of how these entrepreneurs deal with the various stages of the business cycle. Most importantly, How to Run Your Business Like a Girl shows readers to have a great business and a life - at the same time.
Buy How to Run Your Business Like a Girl book by Elizabeth Cogswell Baskin from Australia's Online Bookstore, Boomerang Books.
(203mm x 152mm x 15mm)
Adams Media Corporation
Publisher: Adams Media Corporation
Country of Publication:
Author Biography - Elizabeth Cogswell Baskin
Elizabeth Cogswell Baskin is the president/creative director of an Atlanta based ad agency with national and global clients including UPS, Porsche Cars, Motorola Wireless and more.