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In a stressful, turbulent world, sports can be an escape from reality. Yet sport actually mirrors the issues and problems of our world today, bearing the imprint of powerful forces of social change. This book offers a sociological perspective for seeing and understanding the place of sport in society and how it is affected by big business and by demographic, cultural, organizational, economic, political, and technological change. Nixon's main focus is "big-time" commercialized and corporate sport, from Little League Baseball, Inc. to youth club sports, high school and college athletics, and professional and Olympic sports. He writes vividly of the making and unmaking of heroes and celebrities. Throughout he shows how the combined influence of networks of major sports organizations, media corporations, and corporate sponsors is shaping sport around the world.

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Book Details

ISBN: 9781594514425
ISBN-10: 1594514429
Format: Hardback
(254mm x 178mm x 28mm)
Pages: 424
Imprint: Paradigm
Publisher: Taylor & Francis Ltd
Publish Date: 20-Jul-2008
Country of Publication: United Kingdom

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Author Biography - Howard L. Nixon

Howard Nixon is Professor of Sociology at Towson University near Baltimore. Having studied and taught sport for 35 years, he is the author of several books and book chapters and many articles in sport sociology.

Books By Author Howard L. Nixon

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The Athletic Trap

Hardback, April 2014