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Description - Innovation by Tom Gorman

"Innovation" shows readers how to recognize innovation opportunities, create successful products, services, and businesses, and launch them in the marketplace. Unlike ordinary volumes on "business creativity", this practical book shows you how to identify real needs in the marketplace and then make money from products and services that fill those needs. Innovation is not a mystery; it's a process. This practical little volume teaches readers: take ideas to the next level by evaluating and testing them; protect their ideas through licensing and partnerships; and use corporate alliances, joint ventures, and marketing to leverage their product or service. Devoid of fluff, "Innovation" shows readers everything they need to know to stay competitive in a shifting marketplace.

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Book Details

ISBN: 9781598691542
ISBN-10: 1598691546
Format: Paperback
(178mm x 102mm x mm)
Pages: 192
Imprint: Adams Media Corporation
Publisher: Adams Media Corporation
Publish Date: 2-Apr-2007
Country of Publication: United States

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Author Biography - Tom Gorman

Tom Gorman, M.B.A. is a business-book author. He has written or collaborated on more than fifteen business books and his articles have appeared in Business Marketing Magazine and The New York Sunday Times. Tom worked in Fortune 500 companies and smaller businesses as a banker, manager of product development, executive recruiter, and marketing consultant.

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