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Description - Guerrilla Publicity by Jay Conrad Levinson

The Internet has not only changed the sheer vastness of services and products available to consumers, but it's significantly changed the way businesses communicate with their buyers. The good news is that new technology makes it easier for businesses to get the right product to the right customer at the right time-and at a fraction of the cost. Completely updated and revised, this book uses the expertise of today's top media gurus to show you how to get the word out about your product or business and reach even more buyers-without the cost of a traditional big budget campaign!

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Book Details

ISBN: 9781598698459
ISBN-10: 1598698451
Format: Paperback
(229mm x 152mm x 25mm)
Pages: 352
Imprint: Adams Media Corporation
Publisher: Adams Media Corporation
Publish Date: 17-Sep-2008
Country of Publication: United States

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Author Biography - Jay Conrad Levinson

Jay Conrad Levinson, creator of the Guerrilla series is the president of his own marketing and consulting firm. He lives in San Rafael, CA. Rick Frishman is the president of Planned Television Arts. He lives in Jericho, NY. Jill Lublin is an internationally acclaimed speaker on public relations and marketing topics. She lives in Marin County, CA.

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