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Description - Startup Guide to Guerrilla Marketing by Jay Conrad Levinson

More than two decades and dozens of bestselling books have proven that guerrilla marketing is the number one low-cost method for marketing a business. If you're abusiness owner who wants to take advantage of its powerful, effective techniques but don't know where to start, the man who started it all teaches you just what to do. Jay Conrad Levinson, the father of guerrilla marketing, and Jeannie Levinson have teamed up to produce a beginner-oriented guide that shows business owners how to get started with guerrilla marketing. Presented with a generous supply of true-life stories from the Levinsons' rich experience, it breathes life into the hottest and most well-known school of marketing so that readers are able to compete with assurance and market profitably. Covering the whole spectrum of marketing it takes readers from neophytes to guerrillas in 288 pages. Action-packed chapters include: * The personality of a marketing guerrilla * Guerrilla marketing defined * Succeeding with a guerrilla marketing attack * Selecting guerrilla marketing weapons * Creating a seven-sentence guerrilla marketing plan * Making a guerrilla marketing calendar * Launching your attack * Maintaining your campaign This is the ideal volume for first-time marketers who want to use guerrilla marketing techniques to bring their business to the top.

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Book Details

ISBN: 9781599181530
ISBN-10: 1599181533
Format: Paperback
(228mm x 190mm x mm)
Pages: 288
Imprint: Entrepreneur Press
Publisher: Entrepreneur Press
Publish Date: 13-Nov-2007
Country of Publication: United States

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Author Biography - Jay Conrad Levinson

Jay Conrad Levinson is the father of guerrilla marketing - the bestselling marketing series in history - as well as 55 other business books. His books have sold more than 14 million copies worldwide and have been translated into 39 languages. He is the chairman of Guerrilla Marketing International. Jeannie Levinson is the president of Guerrilla Marketing International and co-founder of the Guerrilla Marketing Association. With decades of sales and marketing experience, she is a sought-after consultant, workshop leader and radio guest.

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