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Description - Retail in Detail by Ronald L. Bond

Since it was first published, Retail in Detail has helped tens of thousands of retail business owners successfully start and run their businesses. It has established a reputation as a no-nonsense, down-to-earth guide for small retailers. This fourth edition has been fully updated for today's rapidly changing retail environment in the internet age. A new chapter contains specific tips on using the internet for marketing and two-way communication with customers. New sections cover becoming an e-tailer, including choosing a domain name, processing credit cards, shipping and receiving and other internet-specific issues. Brick-and-mortar retailers learn how to assess product vulnerability to competition from internet retailers. This essential reference contains many specific examples and case studies, based on the author's experiences starting and successfully operating three retail stores and a bed and breakfast as well as on the experiences of dozens of successful entrepreneurs. Worksheets can be used by beginning retailers to plan for and operate their business

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Book Details

ISBN: 9781599181684
ISBN-10: 1599181681
Format: Paperback
(228mm x 152mm x mm)
Pages: 288
Imprint: Entrepreneur Press
Publisher: Entrepreneur Press
Publish Date: 5-Mar-2008
Country of Publication: United States

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Author Biography - Ronald L. Bond

Ronald L. Bond has more than 30 years of experience as a CEO, small-business owner, manager and consultant. He and his wife, Susie, have successfully started and operated retail gift stores and a bed and breakfast.

Books By Ronald L. Bond

Retail in Detail by Ronald L. Bond
Paperback, August 2013