Description - The Designer's Guide to Marketing and Pricing by Ilise Benun
"The Designer's Guide to Marketing and Pricing" answers all the common questions asked by creatives every day. This book teaches readers, the nuts and bolts of running a creative services business including: creating a smart marketing plan that reflects their financial goals and planning small actionable steps to take to reach those financial goals; learning which marketing tools are most effective and how to use them; and, learning how to establish contact with potential clients, or how to deal with insiders who could make referrals to potential clients.The book also touches on tricky subjects such as how to talk about money with clients and prospects, how to figure out a fair hourly rate, and how to give an accurate estimate for a project.
Buy The Designer's Guide to Marketing and Pricing by Ilise Benun from Australia's Online Independent Bookstore, Boomerang Books.
(256mm x 229mm x mm)
How Design Books
Publisher: F&W Publications Inc
Country of Publication:
Book Reviews - The Designer's Guide to Marketing and Pricing by Ilise Benun
Author Biography - Ilise Benun
Ilise Benun is a marketing consultant, and her articles have been featured in national publications such as The New York Times.