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"The Designer's Guide to Marketing and Pricing" answers all the common questions asked by creatives every day. This book teaches readers, the nuts and bolts of running a creative services business including: creating a smart marketing plan that reflects their financial goals and planning small actionable steps to take to reach those financial goals; learning which marketing tools are most effective and how to use them; and, learning how to establish contact with potential clients, or how to deal with insiders who could make referrals to potential clients.The book also touches on tricky subjects such as how to talk about money with clients and prospects, how to figure out a fair hourly rate, and how to give an accurate estimate for a project.

Buy Designer's Guide to Marketing and Pricing book by Ilise Benun from Australia's Online Bookstore, Boomerang Books.

Book Details

ISBN: 9781600610080
ISBN-10: 1600610080
Format: Paperback
(256mm x 229mm x 15mm)
Pages: 288
Imprint: How Design Books
Publisher: F&W Publications Inc
Publish Date: 27-Jun-2008
Country of Publication: United States


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Author Biography - Ilise Benun

Ilise Benun is a marketing consultant, and her articles have been featured in national publications such as The New York Times.

Books By Author Ilise Benun

Creative Professional's Guide to Money by Ilise Benun

The Creative Professional's Guide to Money

Hardback, March 2011
Public Relations For Dummies by Ilise Benun

Public Relations For Dummies

Paperback, May 2006