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Description - Smart Things to Know About e-Business by Michael J. Cunningham

Smart Things to Know About E--Business is the latest volume in a revolutionary series that offers a completely new learning experience for hassled business people. This book delivers an insightful introduction to the fundamentals of e--business as well as actual experiences and practical cutting edge tips from todaya s hottest gurus. Readers will benefit enormously from such clever features as "Smart Things to Say"; "Great answers to tough questions"; "Killer questions"; "Smart Voices" and "Smart people to have on your side". The business world is buzzing with breakthrough ideas about everything from e--commerce and branding to strategy, change and customers. Smart brings these ideas together to equip the next generation of e--business hotshots with the secrets of success. Michael J. Cunningham is the President and CEO of the Harvard Computing Group in Boston, Massachusetts.

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Book Details

ISBN: 9781841121697
ISBN-10: 184112169X
Format: Paperback
(208mm x 175mm x 17mm)
Pages: 276
Imprint: Capstone Publishing Ltd
Publisher: John Wiley and Sons Ltd
Publish Date: 9-Jan-2002
Country of Publication: United Kingdom

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Author Biography - Michael J. Cunningham

MICHAEL J CUNNINGHAM is the President and CEO of the Harvard Computing Group in Boston, MA. He is the author of B2B: How to Build a Profitable E--Commerce Strategy and Partners.com: How to Profit from the New DNA of Customers.

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