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The sales function is the front--line of any business. Keeping up with the latest sales techniques is essential, as well as ensuring you have a motivated, incentivised and focused sales team well--versed in the basics of selling, from identifying new prospects and getting repeat business to closing the deal. This module gives essential insight into all the key sales drivers such as account management, handling complex sales, selling services, FMCG selling, customer relationships and self--development for sales people.

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Book Details

ISBN: 9781841124520
ISBN-10: 1841124524
Format: Paperback
(187mm x 146mm x 7mm)
Pages: 118
Imprint: Capstone Publishing Ltd
Publisher: John Wiley and Sons Ltd
Publish Date: 26-Feb-2003
Country of Publication: United Kingdom


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Author Biography - Roger Cartwright

ROGER CARTWRIGHT is a consultant and author specializing in organizational behavior, management, customer care and tourism. He is the author of over 20 books and has been responsible for the implementation of management development programs run in the US, Europe and India

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