1300 36 33 32

Free Gift Inside! offers an alternative solution to the difficulty of selling to an already sated and sophisticated consumer. aeo Based on the article "Torment Your Customers (Theya ll Love It" which Harvard Busines Review chose as one of 2002a s Six Breakthrough Ideas aeo A new concept that turns marketing on its head and offers a more effective answer to customer relationship management and permission marketing

Buy Free Gift Inside! book by Stephen Brown from Australia's Online Bookstore, Boomerang Books.

Book Details

ISBN: 9781841125466
ISBN-10: 1841125466
Format: Paperback
(235mm x 157mm x 17mm)
Pages: 300
Imprint: Capstone Publishing Ltd
Publisher: John Wiley and Sons Ltd
Publish Date: 19-Sep-2003
Country of Publication: United Kingdom

Reviews

» Have you read this book? We'd like to know what you think about it - write a review about Free Gift Inside! book by Stephen Brown and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)

Write Review


Author Biography - Stephen Brown

Although his name is unfamiliar to most managers, Stephen Brown is the Antichrist of marketing academia. He is disdainful of customer--centric approaches to marketing and, as a consequence, has clashed publicly with numerous luminaries. Professor of Marketing Research at the University of Ulster, Stephen has held visiting positions at Northwestern University, the University of California and the University of Utah, among others. He has written or co--edited 13 books, including Marketing Apocalypse, Postmodern Marketing and Romancing the Market. His papers have been published in Harvard Business Review, Journal of Marketing, Journal of Advertising, Business Horizons and many more, winning various awards along the way. Additional information is available on his website, www.sfxbrown.com

Books By Author Stephen Brown

Language of Birds by Stephen Brown

The Language of Birds

Paperback, June 2017
$34.19
Florine Stettheimer by Stephen Brown

Florine Stettheimer

Hardback, May 2017
$62.99
Brands and Branding by Stephen Brown

Brands and Branding

Paperback, August 2016
$56.70
Securitization of Foreign Aid by Stephen Brown

The Securitization of Foreign Aid

Hardback, November 2015
$189.94