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Description - Strategy Express by John Middleton

Strategy Express is the fast track route to mastering the essential aspects of strategy. It covers all the fundamentals of successful strategy, from developing a compelling vision to knowing your customers, and from fostering creativity to making it happen. It gives examples and lessons from benchmark companies, including Sony, eBay, Tesco, and Apple, as well as ideas from the smartest thinkers in the strategy field. It includes a glossary of key concepts and a comprehensive resources guide. Strategy Express lays bare a complex and commonly misunderstood subject so you can master the concepts and apply the thinking...fast.

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Book Details

ISBN: 9781841127071
ISBN-10: 1841127078
Format: Paperback
(173mm x 180mm x 11mm)
Pages: 130
Imprint: Capstone Publishing Ltd
Publisher: John Wiley and Sons Ltd
Publish Date: 3-Mar-2006
Country of Publication: United Kingdom

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Author Biography - John Middleton

John Middleton and Bob Gorzynski are co-Directors of the UK Centre for Strategic Thinking, launched in March 2006 as a national centre to promote self-knowledge through strategic thinking, and to help people resolve personal and Organisational issues that can often only be resolved by a shift to a new level of thinking. They can be contacted at info@centreforstrategicthinking.org

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