Call Boomerang Books 1300 36 33 32

Description - The Law of Comparative Advertising by Ansgar Ohly

This book consists of a careful analysis of the comparative advertising directive,giving background both to the regulation of comparative advertising in the United Kingdom and Germany and to the passing of the directive. It will bring to a UK reader the latest in thinking on comparative advertising from Germany, where the directive has been the subject of very extensive recent debate. The book also has four appendices in which UK, German and European material is given (all in English). The directive applies to any advertisement (or indeed any representation of any kind made to promote goods or services) that explicitly or implicitly identifies a competitor. It therefore has the potential to regulate such claims as

Buy The Law of Comparative Advertising by Ansgar Ohly from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9781841131177
ISBN-10: 1841131172
Format: Hardback
(216mm x 138mm x 11mm)
Pages: 144
Imprint: Hart Publishing
Publisher: Bloomsbury Publishing PLC
Publish Date: 1-Jan-2000
Country of Publication: United Kingdom

Book Reviews - The Law of Comparative Advertising by Ansgar Ohly

» Have you read this book? We'd like to know what you think about it - write a review about Law of Comparative Advertising book by Ansgar Ohly and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a Boomerang Books Account Holder - it's free to sign up and there are great benefits!)

Write Review

Author Biography - Ansgar Ohly

Michael Spence is a Fellow and Tutor in Law of St Catherine's College,Oxford.

Books By Ansgar Ohly

Europeanisation of Intellectual Property Law by Ansgar Ohly
Hardback, November 2013
Privacy, Property and Personality by Ansgar Ohly
Hardback, November 2005