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Description - The Professionalization of Political Communication by Ralph Negrine

Political communication has a powerful influence in shaping public awareness and opinion. However, this in itself can be seen as a carefully constructed discourse. This book examines both the complex practice of political messaging and the mouthpiece through which it is voiced. In examining the shifting tenor of this discourse, the authors ponder one particular glaring area within the debate. Has the communication of politics become professionalized? Who are these so-called 'professionals' and what part do they play in the political process? Following this enquiry, the authors develop a framework for understanding the changing accent of the political dialect in various contexts, such as governmental campaigns and elections. The effect of professionalization upon political debate is candidly explored across various European countries and their respective political systems. A valuable insight into the evolving practice of political communication. This is volume 3 in the "Changing Media, Changing Europe" book series, supported by the European Science Foundation.

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Book Details

ISBN: 9781841501598
ISBN-10: 184150159X
Format: Paperback
Pages: 204
Imprint: Intellect Books
Publisher: Intellect Books
Publish Date: 1-Feb-2007
Country of Publication: United Kingdom

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Author Biography - Ralph Negrine

Christina Holtz-Bacha is Professor of communication at the University of Erlangen-Nurnberg, Germany. Paolo Mancini is Professor of Communication at the University of Perugia, Italy. Ralph Negrine is Professor of Political Communication in the Journalism Studies department at the University of Sheffield. Stylianos Papathanassopoulos is Professor in Media Organisation and Policy at the Faculty of Communication and Media studies at the National and Kapodistrian University of Athens.

Books By Ralph Negrine

Satellite Broadcasting by Ralph Negrine
Paperback, September 2016
Politics and the Mass Media in Britain by Ralph Negrine
Hardback, July 2016
Communications Policy by Ralph Negrine
Hardback, September 2010