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This volume assembles a distinguished group of international scholars whose chapters on classic and emerging issues in research on attitudes provide an excellent introduction for advanced undergraduates and graduate students. The book's chapters cover all of the most critical features of attitude measurement, attitude development, and attitude change. Implicit and explicit approaches to measurement and conceptualization are featured throughout, making this one of the most up-to-date treatments of attitude theory and research currently available. The comprehensive coverage of the central topics in this important field provides a useful text in advanced courses on persuasion or attitude change.

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Book Details

ISBN: 9781841694818
ISBN-10: 1841694819
Format: Hardback
(229mm x 152mm x 30mm)
Pages: 454
Imprint: Psychology Press Ltd
Publisher: Taylor & Francis Ltd
Publish Date: 26-May-2008
Country of Publication: United Kingdom

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Author Biography - William D. Crano

Claremont Graduate University, USA University of Maryland at College Park, USA University of New South Wales, Australia

Books By Author William D. Crano

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