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Description - Bonfire of the Brands by Neil Boorman

What do you do when you wake up and realise that your life has been an empty pursuit of the superficial and the trend-driven? That your identity and value systems are based upon a brand hierarchy of your own creation?You take a stand. You burn them. Burn them all!On 17th September 2006, in Finsbury Square, East London, Neil Boorman did just that. The ones that wouldn't burn, or that he couldn't burn, he destroyed with a sledgehammer. The event was the culmination of a long process of self-examination, and of the brand-dominated world in which we live, recorded in a popular and controversial blog online.As a product of a generation that has been sold to since birth Neil examines the social, historical, economic and psychological ways in which brands have gripped our society, as well as documenting his personal trials and tribulations as he tries to live a life without brands.How will he cope without a hit of his Crackberry?Will he feel naked without his Nike, Gucci, and, of course, Marlboro?

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Book Details

ISBN: 9781841959870
ISBN-10: 1841959871
Format: Paperback
(233mm x 154mm x mm)
Pages: 256
Imprint: Canongate Books Ltd
Publisher: Canongate Books Ltd
Publish Date: 10-Feb-2007
Country of Publication: United Kingdom

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Author Biography - Neil Boorman

Neil Boorman is a writer, journalist and music promoter based in London. He was the founder of the infamous fanzine Shoreditch Twat, which later became an installation at the Barbican Gallery and a comedy show on Channel 4. Neil was the editor-in-chief of Sleazenation before launching his own magazine, Good For Nothing. Neil also co-created the social stereotype column 'Devil's Dandruff' in the Guardian. Neil Boorman has worked with brands such as Sony, Budweiser, Adidas and Diesel, while also writing for The Times, Time Out, i-D, the BBC News website and Film 4.