Description - Agribusiness and Society by Kees Jansen
How far are agribusiness corporations responding to emerging environmental awareness to play their part in the 'greening' of agriculture and food? Are they developing new environmentally-friendly products, services and production methods? How much change is voluntary, and where is external direction needed? These questions are explored through these highly original investigations of particular biotech and other agribusiness companies -- including Monsanto, Ciba Geigy, Dole, and Chiquita. Some companies have exploited new consumer-created markets; some have sought to change their production practices; others have complied with (or resisted) state environmental regulation. The book explains why some corporations have successfully carried through profound changes, and others have not. The key lies in the interaction between profit and efficiency considerations, and consumer preferences, NGO pressures and government regulation.
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Zed Books Ltd
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Author Biography - Kees Jansen
Kees Jansen is a lecturer in the Technology and Agrarian Development Group at Wageningen University in the Netherlands. Sietze Vellema is a researcher in the Institute for Agro-Technical Research at Wageningen University. Most of the contributors are social scientists; they include three Latin American scholars.