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Description - The Coffee Paradox by Benoit Daviron

The global coffee chain is currently characterized by a paradoxical coexistence of a 'coffee boom' in consuming countries and a 'coffee crisis' in producing countries. This book shows that the 'coffee paradox' exists because the coffee farmers sell and the coffee consumers buy embed increasingly different 'attributes'. The distribution of value along the coffee chain is then determined by how actors define, control and value its different attributes - given a certain demand and supply situation. The authors argue that the passage from the 'economy of things' to the 'economy of ideas' leaves limited perspectives for primary commodity producers. At the same time, new opportunities provided by 'speciality' and 'ethical' markets can be exploited - but only if producers become more active in shaping standards, producing new attributes, adding service activities to a product, and controlling intellectual property rights associated to the identity of a product.

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Book Details

ISBN: 9781842774571
ISBN-10: 1842774573
Format: Paperback
(216mm x 138mm x 138mm)
Pages: 320
Imprint: Zed Books Ltd
Publisher: Zed Books Ltd
Publish Date: 1-Nov-2005
Country of Publication: United Kingdom

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Author Biography - Benoit Daviron

Stefano Ponte is Senior Researcher at the Institute for International Studies, Copenhagen. He is co-author (with Peter Gibbon) of 'Africa, Value Chains and the Global Economy' (Palgrave, 2004). He has published extensively on commodity trade (especially coffee) and development. Benoit Daviron is a French agronomist and agricultural economist at CIRAD. He is currently a Visiting Scholar at the University of California, Berkeley.