Consulting has become an increasingly viable and growing working option for many individuals. This book is designed to help those new to consulting to carve out a successful career, and to aid those already in the arena to grow their business. Laid out in a workbook format, this books contains a wide variety of exercises, ultimately geared towards making consultancy an increasingly profitable enterprise. Reading this book will help you to: gain a clear understanding of the consulting process and its requirements; define and establish a clear strategic direction for your business; understand how to raise finances and maintain financial control; create and implement an effective marketing strategy; and, balance ongoing business with attracting new clients. Contents: Section One: Getting started; 1. Setting the scene; 2. Evaluating your fit; 3. What type of consulting business are you running?; 4. Establishing your business direction; Section Two: Getting customers; 5. Marketing your business; 6. Selling your service; Section Three: Getting money; 7. Financing Your Business; Section Four: Getting organised; 8. Organising your business; 9. Running your business: doing the work!; 10.
Moving into Action.
Buy Starting and Running a Successful Consultancy book by Susan Nash from Australia's Online Bookstore, Boomerang Books.
(215mm x 135mm x 18mm)
How To Books Ltd
Publisher: Little, Brown Book Group
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Author Biography - Susan Nash
Susan Nash is the British Founder and President of EM-Power, a consulting firm which works with companies on both sides of the Atlantic. This book is based on a methodology developed in over ten years of presenting the workshop Consulting and Making Money at It. She is based in Buckinghamshire.