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Description - Starting and Running a Successful Consultancy by Susan Nash

Consulting has become an increasingly viable and growing working option for many individuals. This book is designed to help those new to consulting to carve out a successful career, and to aid those already in the arena to grow their business. Laid out in a workbook format, this books contains a wide variety of exercises, ultimately geared towards making consultancy an increasingly profitable enterprise. Reading this book will help you to: gain a clear understanding of the consulting process and its requirements; define and establish a clear strategic direction for your business; understand how to raise finances and maintain financial control; create and implement an effective marketing strategy; and, balance ongoing business with attracting new clients. Contents: Section One: Getting started; 1. Setting the scene; 2. Evaluating your fit; 3. What type of consulting business are you running?; 4. Establishing your business direction; Section Two: Getting customers; 5. Marketing your business; 6. Selling your service; Section Three: Getting money; 7. Financing Your Business; Section Four: Getting organised; 8. Organising your business; 9. Running your business: doing the work!; 10. Moving into Action.

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Book Details

ISBN: 9781845282165
ISBN-10: 1845282167
Format: Paperback
(215mm x 135mm x 18mm)
Pages: 239
Imprint: How To Books Ltd
Publisher: Little, Brown Book Group
Publish Date: 25-Jun-2007
Country of Publication: United Kingdom

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Author Biography - Susan Nash

Susan Nash is the British Founder and President of EM-Power, a consulting firm which works with companies on both sides of the Atlantic. This book is based on a methodology developed in over ten years of presenting the workshop Consulting and Making Money at It. She is based in Buckinghamshire.

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