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Description - Marketing Toolkit by Jeff Della Mura

Good marketing really can transform a business but here's how to get to the nuts and bolts of what is right for your business. This book supports anyone who is responsible for the survival and success of businesses by simplifying the marketing process. It delivers actionable steps on more than 60 topics which form the core of marketing - understanding customer needs in order to satisfy them profitably. It uniquely covers associated vital issues such as working with designers, buying resources, negotiation skills, etcetera. Above all you have quick access to evergreen wisdom and uncomplicated, practical, information that will help move you forward. It is written by an expert - the author is an experienced business professional and a practising marketing professional, an accustomed teacher who knows how to write what a reader needs and a practising business adviser who has first-hand experience of the most common pitfalls and errors.Contents: 1. The ten fundamentals of marketing; 2. The stepping-stones to success; 3. Setting your house in order; 4. Sales and communications secrets; 5. Making the best use of the (well) written word; 6. Popular marketing media and options; 7. Tips, techniques and time-savers; 8. The point of it all - profitable customers.

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Book Details

ISBN: 9781845282851
ISBN-10: 184528285X
Format: Paperback
(155mm x 235mm x mm)
Pages: 166
Imprint: How To Books Ltd
Publisher: Little, Brown Book Group
Publish Date: 19-Feb-2009
Country of Publication: United Kingdom

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Author Biography - Jeff Della Mura

After more than thirty years at the coalface of the marketing and communication industry, Jeff Della Mura knows what hurts, what works and what doesn't. He is a Chartered Marketer, a Fellow of The Chartered Institute of Marketing, a visiting lecturer and an award-winning business adviser. A supportive observer of growing businesses, Jeff has written numerous advisory articles and briefings.