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Previously known as "Character Merchandising", this is the only book available that deals with the particular problems which arise in relation to merchandising in the UK. Examining important issues to be considered by the owners and the licensee, it offers information in a concise and readily accessible format and includes invaluable precedents such as licensing agreements, cross-border licences and a representation agreement. Covering the UK plus 5 key international jurisdictions: Australia; Canada; France; Germany; and USA, this new edition has been brought right up-to-date and includes updated coverage of trade marks law (including Arsenal v Reed), revised content to take account of the Act 1998, and changes to copyright law, in the US in particular.

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Book Details

ISBN: 9781845922382
ISBN-10: 1845922387
Format: Hardback
(234mm x 156mm x mm)
Pages: 320
Imprint: Tottel Publishing
Publisher: Bloomsbury Publishing PLC
Publish Date: 1-May-2007
Country of Publication: United Kingdom

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