Call Boomerang Books 1300 36 33 32

Description - Merchandising Intellectual Property by Captain John Adams

Previously known as "Character Merchandising", this is the only book available that deals with the particular problems which arise in relation to merchandising in the UK. Examining important issues to be considered by the owners and the licensee, it offers information in a concise and readily accessible format and includes invaluable precedents such as licensing agreements, cross-border licences and a representation agreement. Covering the UK plus 5 key international jurisdictions: Australia; Canada; France; Germany; and USA, this new edition has been brought right up-to-date and includes updated coverage of trade marks law (including Arsenal v Reed), revised content to take account of the Act 1998, and changes to copyright law, in the US in particular.

Buy Merchandising Intellectual Property by Captain John Adams from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9781845922382
ISBN-10: 1845922387
Format: Hardback
(234mm x 156mm x mm)
Pages: 320
Imprint: Tottel Publishing
Publisher: Bloomsbury Publishing PLC
Publish Date: 1-May-2007
Country of Publication: United Kingdom

Book Reviews - Merchandising Intellectual Property by Captain John Adams

» Have you read this book? We'd like to know what you think about it - write a review about Merchandising Intellectual Property book by Captain John Adams and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a Boomerang Books Account Holder - it's free to sign up and there are great benefits!)

Write Review

Books By Captain John Adams

Papers of John Adams by Captain John Adams
Hardback, May 2014
Voyage to South America by Captain John Adams
Paperback, May 2011