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Description - Ten Faces of Innovation by Tom Kelley

A brilliant guide to fostering creativity and business innovation, The Ten Faces of Innovation shows how any individual can become an experienced architect, storyteller, caregiver or cross-pollinator...just four of the ten characters that can be adopted in different situations to create a broader range of solutions to business problems. At the start of the creative process you might be the 'anthropologist', going into the field to see how customers use and respond to products; later you might be the 'hurdler', who overcomes obstacles on the way to the finished product. The book explains with examples from business how adopting these characters can beat nay-sayers who stifle innovation.

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Book Details

ISBN: 9781846680311
ISBN-10: 184668031X
Format: Paperback
(198mm x 129mm x 18mm)
Pages: 304
Imprint: Profile Business
Publisher: Profile Books Ltd
Publish Date: 4-Sep-2008
Country of Publication: United Kingdom

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Author Biography - Tom Kelley

Tom Kelley is the MD of IDEO and the author of the bestselling business classic, The Art of Innovation (Profile). As IDEO's spokesperson, he addresses scores of business audiences on using innovation to transform strategic thinking.

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