The essential management guide. 50 Management Ideas You Really Need to Know demystifies the management concepts that any budding entrepreneur would want to grasp. The 50 bite-sized topics expound the wisdom of the well-known business gurus (from Peters and Porter to Welch and Gates), explain helpful theories and tools (Ansoff's Product/Market grid, the 4Ps, Boston Matrix), expand on management ideas (branding, outsourcing, supply and demand) and cover the latest commercial concepts from the online world.
Buy 50 Management Ideas You Really Need to Know book by Edward Russell-Walling from Australia's Online Bookstore, Boomerang Books.
(205mm x 183mm x 23mm)
Publisher: Quercus Publishing
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Author Biography - Edward Russell-Walling
Edward Russell-Walling is a writer and editor, specializing in business and finance. He has contributed to a wide range of publications, including The Times, the New Statesman and the Financial Times.