Description - Corporate Strategy by Jeffrey A. Krug
Strategy has become an increasingly difficult task in light of rapid technological change and globalization trends during the last two decades. Corporate strategy focuses on the multi-business firm with competitive positions in a broad range of industries, geographical areas and value chain activities. Corporate strategy is, therefore, not only the domain of the chief executive officer or chief strategist. It is also the domain of marketing, finance, production, and human resource management which support and promote the firm's overall strategic direction.
This major work deals with the theory on the management of the multibusiness or diversified firm. It focuses on corporate-level strategy issues such as the structural analysis of industries and the determinants of competition, models of portfolio analysis, determination of firm scale and scope, diversification and performance, vertical integration, global integration, structure and control, and organizational leadership.
Volume 1 examines how organizations create competitive advantage at the corporate level. The focus is on value creation in multi-divisional firms and coordination of business activities across businesses and locations. Volume 2 examines the literature on firm scope, diversification and vertical integration. Volume 3 looks at growth and control in multi-divisional firms. It reviews literature on alternative modes of firm expansion and examines the issue of strategic change in organizations and implications of change for firm performance and the firm's stakeholders.
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(234mm x 156mm x mm)
SAGE Publications Ltd
Publisher: SAGE Publications Ltd
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Book Reviews - Corporate Strategy by Jeffrey A. Krug
Author Biography - Jeffrey A. Krug
Jeffrey Krug teaches strategic management and international business in the Ph.D., Executive MBA, MBA, and undergraduate programs at Virginia Commonwealth University. He is also an adjunct professor of international management at the University of Munster in Germany. He was named Outstanding Instructor of the Year by the University of Illinois Executive MBA program in 2003 and 2000. He also received the Faculty Service Award from the Executive MBA program for his work leading consulting projects in Europe with such companies as Porsche, Volkswagen, Caterpillar, Warsteiner, Deutsche Telekom, BASF, and Bertelsmann. Before entering academia, Dr. Krug was manager of planning & analysis in Latin America for PepsiCo's Kentucky Fried Chicken International division. Krug's research focuses on mergers and acquisition, corporate strategy, corporate governance, top management team effectiveness, and global strategy. His articles have been published in Harvard Business Review, Strategic Management Journal, California Management Review, Journal of World Business, Journal of Management & Governance, Journal of International Management, and other related journals