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Description - Customer Relationship Management by Graham Roberts-Phelps

This title is all about the latest techniques for attracting and retaining customers. It looks at techniques of "customerized selling", how to create a culture of creativity in your business; ideas for customer service skills, how to segment your customers by value, pattern and buying criteria and how to generate a customer culture through the right methods of recruitment and training.

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Book Details

ISBN: 9781854181145
ISBN-10: 1854181149
Format: Hardback
Pages: 230
Imprint: Thorogood
Publisher: Thorogood
Publish Date: 13-Mar-2001
Country of Publication: United Kingdom

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