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Description - Successful Business Planning by Norton Payley

Using a real company case history, Norton Paley explains the techniques of building a strategic business plan; he then shows you how to develop a one-year tactical section and link it to the strategic section. Further case studies of companies facing severe competitive problems show how they developed successful strategies for winning through. the book ends with valuable checklists for developing competitive strategies and help topics.

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Book Details

ISBN: 9781854182777
ISBN-10: 1854182773
Format: Paperback
(210mm x 148mm x 33mm)
Pages: 424
Imprint: Thorogood
Publisher: Thorogood
Publish Date: 14-May-2004
Country of Publication: United Kingdom

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Author Biography - Norton Payley

Norton Paley has over 25 years' experience in general, product and marketing management at McGraw-Hill Inc, John Wiley and Sons and Alexander-Norton Inc. He is the author of seven books and a contributor to the Management Review and Sales and Marketing Management.