Call Boomerang Books 1300 36 33 32

Description - Successful Business Planning by Norton Payley

Using a real company case history, Norton Paley explains the techniques of building a strategic business plan; he then shows you how to develop a one-year tactical section and link it to the strategic section. Further case studies of companies facing severe competitive problems show how they developed successful strategies for winning through. the book ends with valuable checklists for developing competitive strategies and help topics.

Buy Successful Business Planning by Norton Payley from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9781854182777
ISBN-10: 1854182773
Format: Paperback
(210mm x 148mm x mm)
Pages: 424
Imprint: Thorogood
Publisher: Thorogood
Publish Date: 1-May-2004
Country of Publication: United Kingdom

Book Reviews - Successful Business Planning by Norton Payley

» Have you read this book? We'd like to know what you think about it - write a review about Successful Business Planning book by Norton Payley and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a Boomerang Books Account Holder - it's free to sign up and there are great benefits!)

Write Review

Author Biography - Norton Payley

Norton Paley has over 25 years' experience in general, product and marketing management at McGraw-Hill Inc, John Wiley and Sons and Alexander-Norton Inc. He is the author of seven books and a contributor to the Management Review and Sales and Marketing Management.