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The success of any business depends upon effective marketing. An understanding of the key principles and techniques is vital for managers of all levels, and not just those in the marketing department. "Mastering Marketing" provides a clearly written explanation of the core skills and concepts needed to market your business profitably. Offering more than just short-term selling 'tricks', it provides techniques for building and maintaining a long-term profitable market position. Particularly useful to managers newly appointed to the marketing department, or those wishing to liaise more closely with it, this book will also prove invaluable to owner-managers wishing to adopt a more structured approach to business development.

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Book Details

ISBN: 9781854183231
ISBN-10: 1854183230
Format: Paperback
(210mm x 148mm x 23mm)
Pages: 350
Imprint: Thorogood
Publisher: Thorogood
Publish Date: 13-Sep-2006
Country of Publication: United Kingdom

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Author Biography - Ian Ruskin-Brown

The author Ian Ruskin-Brown has more than 35 years' marketing experience. He worked in the operational field and planning functions for J Lyons, Reed, Trebor, Esso and Goodyear before establishing his own marketing consultancy specialising in market research services and training in marketing and sales skills.

Books By Author Ian Ruskin-Brown

Practical Pricing for Results by Ian Ruskin-Brown

Practical Pricing for Results

Paperback, November 2007
$35.99