Description - Mastering Business Planning and Strategy by Paul Elkin
Paul Elkin provides a practical guide to developing successful business plans and strategies. "Mastering Business Planning and Strategy" looks at practical techniques for profiling the business and the competition, analysing the market, mastering strategic thinking, positioning for marketplace success, option appraisal and strategic decision making, as well as implementing and managing change.
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Author Biography - Paul Elkin
The author Paul Elkin worked in a range of senior management roles in the public and private sector before entering consultancy with Price Waterhouse, specialising in business performance reviews. Since 1989 he has been Managing Director of TMMi and has worked at the senior level with a wide range of UK, European and US owned businesses specialising in strategic development, performance management, planning and financial control.