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Description - The Manager's Guide to Competitive Marketing Strategies by Norton Paley

The third edition of this best-selling book includes new sections on corporate culture, business intelligence, CRM and leadership, as well as many brand new case studies reflecting current issues including: assessing corporate culture and turning it into competitive advantage, manoeuvring around competitors when trapped in a weak position, energizing a product line and reviving a business after a period of no-growth.Key features* Over 60 real life case studies reflecting topical issues of concern in today's climate* A new 4-step technique to segment markets with greater precision* Techniques for installing a competitive intelligence system and applying market research techniques effectively* Comprehensive chapter by chapter examination of market strategies, product/service strategies, pricing strategies and distribution strategies* Step by step guidelines on how to write a Strategic Marketing Plan with a detailed exampleCase studies include: Positioning a product to gain ground against market leadersReviving a business for a new burst of growth after a period of no-growthEnergising a product line plagued by missed opportunitiesManoeuvering around competitors when trapped in a weak positionAssessing corporate culture and turning it into competitive advantageNew sections on: Business intelligence . CRM . Leadership . Corporate culture"

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Book Details

ISBN: 9781854183651
ISBN-10: 1854183656
Format: Paperback
(234mm x 156mm x 29mm)
Pages: 420
Imprint: Thorogood
Publisher: Thorogood
Publish Date: 6-Jan-2006
Country of Publication: United Kingdom

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Author Biography - Norton Paley

Norton Paley lives and works in USA and has over 25 years' corporate management experience and lectures all over the world. He is the author of eight books including Successful business planning [Thorogood].