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Description - Practical Pricing for Results by Ian Ruskin-Brown

This book provides entrepreneurs with a practical guide on how to set and manage the pricing of both the products and services that they offer. It outlines the process of deriving a pricing strategy first, and then monitoring the profit implications of any pricing decisions made. In a logical, sequential format, the author sets out basic financial tools such as the Profit and Loss Account, and explains how best to understand, and negotiate within, the business to business and business to consumer markets. In a climate of market instability, the book is a timely examination of pricing as an essential practical discipline in the business world.

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Book Details

ISBN: 9781854183743
ISBN-10: 1854183745
Format: Paperback
(234mm x 156mm x mm)
Pages: 371
Imprint: Thorogood
Publisher: Thorogood
Publish Date: 15-Sep-2007
Country of Publication: United Kingdom

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Author Biography - Ian Ruskin-Brown

Ian Ruskin-Brown is a highly experienced consultant who works with major corporations internationally.

Books By Ian Ruskin-Brown

Mastering Marketing by Ian Ruskin-Brown
Paperback, September 2006