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Description - Niche Marketing for Coaches by Hannah McNamara

This work includes all the tools you need to succeed in coaching. "Niche Marketing for Coaches" is the essential handbook for building a life coaching, executive coaching or business coaching practice. Based on years of first-hand, practical experience this book shows you how to transform yourself from being just another coach into someone who stands out to your clients as the natural and only choice. As you read through the pages, you'll discover how to: identify your own, personal niche; use the marketing techniques which work best for coaches; anticipate your prospective clients' wants and needs; work with coaching tools and models when planning your marketing strategy; set your coaching rates and put packages together; win business from individuals, sole traders, and large organisations; write press releases, brochures, websites, sales letters and much, much more.

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Book Details

ISBN: 9781854184832
ISBN-10: 1854184830
Format: Paperback
(233mm x 155mm x 17mm)
Pages: 239
Imprint: Thorogood
Publisher: Thorogood
Publish Date: 18-Dec-2006
Country of Publication: United Kingdom

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Author Biography - Hannah McNamara

Hannah McNamara is a successful coach and Managing Director of HRM Coaching Ltd, London. She is a Chartered Marketer, qualified coach and popular speaker. She also runs the coaching website MarketingHelpForCoaches.