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Description - Marketing Strategy Desktop Guide by Norton Paley

Great business successes are not based purely on clever products. Would Hoover, Gillette, Penguin Books (to name a few) have succeeded without a smart marketing strategy?"Desktop Guides" are a practical source of reference, guidance, techniques and best practice - with an abundance of checklists, charts, do's and don'ts, summaries and special tips. You can use this guide in two ways: read it through to acquire all the concepts, explanations and techniques you need for planning and implementing competitive marketing strategies; and, dip into any chapter to find stimulating ideas and solutions for the issues you are currently facing.

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Book Details

ISBN: 9781854184900
ISBN-10: 1854184903
Format: Paperback
(230mm x 175mm x mm)
Pages: 252
Imprint: Thorogood
Publisher: Thorogood
Publish Date: 11-Oct-2007
Country of Publication: United Kingdom

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Author Biography - Norton Paley

Norton Paley has had over 25 years' senior management experience in the USA. He is the author of several books including Successful Business Planning and Manage to Win [Thorogood]. He is now a successful consultant - his client companies include: American Express, Chevron Chemical, Prentice-Hall, Hoechst and McDonnell-Douglas.