Call Boomerang Books 1300 36 33 32

Get Latest Book News + FREE Shipping. Subscribe to the Boomerang Books Bulletin eNewsletter right now!

Description - Marketing Strategy Desktop Guide by Norton Paley

Great business successes are not based purely on clever products. Would Hoover, Gillette, Penguin Books (to name a few) have succeeded without a smart marketing strategy?"Desktop Guides" are a practical source of reference, guidance, techniques and best practice - with an abundance of checklists, charts, do's and don'ts, summaries and special tips. You can use this guide in two ways: read it through to acquire all the concepts, explanations and techniques you need for planning and implementing competitive marketing strategies; and, dip into any chapter to find stimulating ideas and solutions for the issues you are currently facing.

Buy Marketing Strategy Desktop Guide by Norton Paley from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9781854184900
ISBN-10: 1854184903
Format: Paperback
(230mm x 175mm x mm)
Pages: 252
Imprint: Thorogood
Publisher: Thorogood
Publish Date: 11-Oct-2007
Country of Publication: United Kingdom

Other Editions - Marketing Strategy Desktop Guide by Norton Paley

Book Reviews - Marketing Strategy Desktop Guide by Norton Paley

» Have you read this book? We'd like to know what you think about it - write a review about Marketing Strategy Desktop Guide book by Norton Paley and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a Boomerang Books Account Holder - it's free to sign up and there are great benefits!)

Write Review

Author Biography - Norton Paley

Norton Paley has had over 25 years' senior management experience in the USA. He is the author of several books including Successful Business Planning and Manage to Win [Thorogood]. He is now a successful consultant - his client companies include: American Express, Chevron Chemical, Prentice-Hall, Hoechst and McDonnell-Douglas.