Description - Gender Setting by Margaret Gallagher
What is the scope for independent citizen action in media and cultural policy formation? How can audiences effectively voice critiques of media content? In a market-centred and consumer-oriented media world, what is the potential for monitoring, lobbying and advocacy? This book argues that there is a role for local action to defend and promote diversity in the content, images, symbols and values that people use in making sense of their lives. It focuses on media portrayals of gender - whose critique has been fundamental to the modern international women's movement. Now, research and activism have been brought together in the form of gender media monitoring - systematic data collection aimed at policy critique and practical change. The book brings together research findings and monitoring experiences from both North and South to demonstrate how women's groups have developed effective media monitoring models.
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Zed Books Ltd
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Author Biography - Margaret Gallagher
Margaret Gallagher is an international media consultant and researcher. Since her first book, Unequal Opportunities: The Case of Women and the Media (1981), she has authored numerous analyses of gender patterns in the world's media. Her consultancy work has included projects for the United Nations Statistics Division, UNIFEM, UNESCO, the International Labour Office, the Council of Europe, the European Commission, the European Audiovisual Observatory and the World Association for Christian Communication.