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Description - Graphic Design Essentials by Joyce Walsh Macario

Creating effective, eye-catching designs and layouts is a matter of both inspiration and practical know-how. "Graphic Design Essentials" is the ultimate guide to great design for aspiring designers. Written by a leading teacher and practitioner, the book integrates clear explanations of the concepts behind great design with instruction in the use of the core software packages - Photoshop, Illustrator, and Indesign.It is written especially to help beginners learn the essentials of graphic design quickly and to reflect the fact that the creative process needs to involve a thorough integration of design principles with software capabilities. Illustrations and analysis of classic designs sit alongside step-by-step introductions to the design and software skills necessary to achieve powerful results. The book follows a clear formula of design concepts, examples, analysis, software skills and projects. This encourages both successful development of design fundamentals and the capability to produce graphic designs.

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Book Details

ISBN: 9781856695992
ISBN-10: 1856695999
Format: Paperback
(280mm x 212mm x 16mm)
Pages: 192
Imprint: Laurence King Publishing
Publisher: Laurence King Publishing
Publish Date: 19-Jan-2009
Country of Publication: United Kingdom

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