Description - Business Beyond the Box by John O'Keeffe
Faster rates of change in the business world and in the world around us mean that we need to get 'out of our boxes' just to adapt productively to the changes taking place, let alone to develop a competitive edge for the future. Business Beyond the Box is about developing the ability to create a flow of ideas that will bring about a step-change in actual results. It is about applying your mind to eight thinking strategies that work, based on a new concept called triangular thinking. Linear or vertical thinking was always close to tunnel vision. Then came lateral thinking, which brought a breadth of thought, but often ended up with ideas too impractical for business. Triangular thinking solves these limitations by being directly focused on bottom-line business results. It involves doing three things together: picturing a step-change, building know-how, and using creative thinking - all focused on achieving breakthrough, real-world results. This is a breakthrough book because the strategies it outlines are surprisingly effective at getting breakthrough results from relatively easy changes.
Buy Business Beyond the Box by John O'Keeffe from Australia's Online Independent Bookstore, Boomerang Books.
(234mm x 156mm x 19mm)
Nicholas Brealey Publishing
Publisher: Hodder & Stoughton General Division
Country of Publication:
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Author Biography - John O'Keeffe
John O'Keeffe has had a fast-track career through marketing and general management, with worldwide experience. O'Keeffe received a Masters degree in Chemical Engineering from the University of Cambridge, and started up businesses in the Middle East during his early professional career. In 1995 he was made the President of Health and Beauty Care Products in Europe, and a Group Vice President for Procter & Gamble one of the world's largest consumer goods companies. Since then, O'Keeffe has become an international speaker and consultant.