Description - Myth of Market Share: Why Market Share is the Fool's Gold of Busi by Richard Miniter
This work seeks to demolish the cult of size and the myth of market share and offers a serious and highly relevant alternative in today's economic climate - profit leadership - where the corporation should be networked, focused and intensely profitable.
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(215mm x 142mm x mm)
Nicholas Brealey Publishing
Publisher: Hodder & Stoughton General Division
Country of Publication:
Book Reviews - Myth of Market Share: Why Market Share is the Fool's Gold of Busi by Richard Miniter
Author Biography - Richard Miniter
Richard Miniter is a senior fellow at the Centre for the New Europe, a leading independent economic research think tank in Brussels and was formerly an editorial writer and editor of the Wall Street Journal Europe's Business Europe column for nearly two years. He has written for The Sunday Times (London) as well as The New York Times and The Washington Post. He has spoken at and moderated top level international conferences.