This work seeks to demolish the cult of size and the myth of market share and offers a serious and highly relevant alternative in today's economic climate - profit leadership - where the corporation should be networked, focused and intensely profitable.
Buy The Myth of Market Share book by Richard Miniter from Australia's Online Independent Bookstore, Boomerang Books.
(213mm x 135mm x mm)
Nicholas Brealey Publishing
Publisher: Hodder & Stoughton General Division
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