Call Boomerang Books 1300 36 33 32

Description - Commercial Cultures by Professor Peter Jackson

Why do fashion houses pay exorbitant rents for retail space in London and New York from which they sell very few clothes? Why are some mothers happy to buy and sell children's clothes from charity shops and thrift stores while others insist on the latest brand names for their children? What does the commercial success of men's lifestyle magazines tell us about contemporary gender relations and identities? This book provides answers to these and other questions about contemporary commercial culture through historically specific, theoretically informed, empirically grounded interdisciplinary research. From shopping malls, supermarkets, and fashion retailers, through the marketing and consumption of food, books and magazines, to sex pics on the internet, contributors overturn the assumption that it is commerce that works by logical economic models while 'culture' is invoked to explain the behaviour of the irrational consumer. In proposing a new agenda for understanding the complex relationship between commerce and culture, the book focuses on the point of articulation between commercial enterprises, which are designed to sell goods, and consumers, who purchase goods, to arrive at a broader understanding of the commercial cultures within which both enterprises and consumers operate. Spanning history, geography, business studies, sociology and anthropology, contributors work in a positive and complementary fashion to give the kinds of insights into the economies, practices and spaces of commercial culture that single disciplines rarely achieve.

Buy Commercial Cultures by Professor Peter Jackson from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9781859733820
ISBN-10: 1859733824
Format: Paperback
(216mm x 138mm x 12mm)
Pages: 224
Imprint: Berg Publishers
Publisher: Bloomsbury Publishing PLC
Publish Date: 1-Oct-2000
Country of Publication: United Kingdom

Other Editions - Commercial Cultures by Professor Peter Jackson

Book Reviews - Commercial Cultures by Professor Peter Jackson

» Have you read this book? We'd like to know what you think about it - write a review about Commercial Cultures book by Professor Peter Jackson and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a Boomerang Books Account Holder - it's free to sign up and there are great benefits!)

Write Review

Author Biography - Professor Peter Jackson

Peter Jackson Professor of Human Geography,University of Sheffield Michelle Lowe Senior Lecturer in Geography, University of Southampton Daniel Miller Professor of Anthropology, University College London. Recent books include 'A Theory of Shopping','The Internet: An Ethnographic Approach' (with Don Slater) and Ed. 'Car Cultures'. Frank Mort Professor of Cultural History and Director of

Books By Professor Peter Jackson

Mongols and the Islamic World by Professor Peter Jackson
Hardback, April 2017
Beyond the Balance of Power by Professor Peter Jackson
Paperback, December 2016
Race and Racism by Professor Peter Jackson
Paperback, November 2015
Anxious Appetites by Professor Peter Jackson
Paperback, September 2015