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The connection between fashion, femininity, frivolity and Frenchness has become a cliche. Yet, relegating fashion to the realm of frivolity and femininity is a distinctly modern belief that developed along with the urban culture of the Enlightenment. In eighteenth-century France, a commercial culture filled with shop girls, fashion magazines and window displays began to supplant a court-based fashion culture based on rank and distinction, stimulating debates over the proper relationship between women and commercial culture, public and private spheres, and morality and taste. Mary Wollstonecraft was one of those particularly critical of this 'vulgar' obsession with 'tawdry finery', declaring it to be 'merely the external mark of a depravity shared with slaves'. The story of how la mode was 'sexed' as feminine offers a compelling insight into the political, economic and cultural tensions that marked the birth of modern commercial culture. Jones examines men's and women's relation to fashion at this time, looking at both consumption and production to argue how clothing was becoming increasingly conceptualized as feminine/effeminate. A concise history of French fashion culture suitable for anyone interested in eighteenth-century culture, women and gender studies or fashion history.

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Book Details

ISBN: 9781859738306
ISBN-10: 1859738303
Format: Hardback
(234mm x 156mm x 18mm)
Pages: 256
Imprint: Berg Publishers
Publisher: Bloomsbury Publishing PLC
Publish Date: 1-Jul-2004
Country of Publication: United Kingdom

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Author Biography - Jennifer M. Jones

Jennifer M. Jones is Graduate Director of Women's Studies and Associate Professor of History, Rutgers University

Books By Author Jennifer M. Jones

Sexing La Mode by Jennifer M. Jones

Sexing La Mode

Paperback, July 2004
$40.50