Call Boomerang Books 1300 36 33 32

Get Latest Book News + FREE Shipping. Subscribe to the Boomerang Books Bulletin eNewsletter right now!

Description - American Look by Rebecca Arnold

From the end of the 1930s through the 1940s, the New York fashion industry came into its own. Sportswear, which had evolved from its sporting origins to include simple casual wear for town and country, travel and leisure, was at the centre of this shift. Sportswear provided busy career women, college girls and housewives with clothes that could be worn on all occasions.Drawing on a wonderful array of sources, from fashion magazines to department store records, this book is the rich and absorbing narrative and analysis of how New York sportswear evolved to become the definitive American style and how a modern fashion aesthetic was born. The story that unfolds reveals, with the aid of some wonderful illustrations, how New York's emergent style became dynamic and modern, like the city itself, expressive of the American ideal of athletic, long-limbed women; and how it tapped into both metropolitan Americanness and the America of wide-open spaces.It explores the designers, such as Claire McCardell, Clare Potter and Tina Leser, themselves embodiments of the modern, active woman, and how they gave middle class American women New York sportswear as an alternative to Parisian-inspired designs. It looks for the first time at how its style connected not just to ideals of patriotism and democracy, but to current notions of cleanliness and hygiene, and for example, to 1930s theories of body image, and contemporary dance.

Buy American Look by Rebecca Arnold from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9781860647635
ISBN-10: 1860647634
Format: Paperback
(234mm x 156mm x 15mm)
Pages: 256
Imprint: I.B.Tauris
Publisher: I.B.Tauris & Co Ltd.
Publish Date: 30-Sep-2008
Country of Publication: United Kingdom

Other Editions - American Look by Rebecca Arnold

Book Reviews - American Look by Rebecca Arnold

» Have you read this book? We'd like to know what you think about it - write a review about American Look book by Rebecca Arnold and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a Boomerang Books Account Holder - it's free to sign up and there are great benefits!)

Write Review


Author Biography - Rebecca Arnold

Rebecca Arnold is Research Fellow in the History of Design Department at the Royal College of Art in London. She was Guest Professor in Fashion Studies at Stockholm University, 2006-2007. As Senior Lecturer at Central Saint Martins College of Art & Design, University of the Arts, she established the first UK undergraduate degree in Fashion History & Theory. She has lectured and written widely on twentieth-century fashion. Her first book, 'Fashion, Desire & Anxiety: Image & Morality in the Twentieth Century' was published by I.B. Tauris in 2001.

Books By Rebecca Arnold

Margiela: The Hermes Years by Rebecca Arnold
Hardback, April 2017
$104.52
30-Second Fashion by Rebecca Arnold
Hardback, October 2016
$17.99
Fashion: A Very Short Introduction by Rebecca Arnold
Paperback, October 2009
$20.82
American Look by Rebecca Arnold
Hardback, September 2008
$107.10