Call Boomerang Books 1300 36 33 32

Description - The Art of Innovation by Tom Kelley

An inspiring guide to managing creativity in a business environment from the co-founder of one of the most innovative design companies in the world. Discover the ten commandments of creativity, and much more...Founded by Thomas Kelley and his brother David (dubbed by Fortune the best inventor since Thomas Edison), IDEO is responsible for the first commercial mouse, a virtual reality headset for Sega and the handheld Audible Mobile Player - a new device that downloads recorded books from the internet. The company was recently challenged by US TV programme Nightline to redesign a traditional shopping trolley in just 4 days in front of the cameras. They took up the challenge with alacrity and produced a radically new design incorporating six small portable baskets fitted into the frame, an improved child's seat with play area, and back wheels that turn at 90 degrees so you can move your trolley sideways. IDEO is structured around small design studios, seen as 'villages', each with their own identity. But all of their office furniture is on wheels allowing individuals to move between projects. IDEO's methods are based on revolutionary principle of team creativity including: The best asset you have is your own brain The first set in building a fresh and creative corporate culture is the willingness to change Collaboration - not isolation - is the key to unleashing creativity Creativity increases profits, and The Art of Innovation demonstrates how to boost morale, productivity and consumer satisfaction - while having fun in the process.

Buy The Art of Innovation by Tom Kelley from Australia's Online Independent Bookstore, Boomerang Books.

Book Details

ISBN: 9781861975836
ISBN-10: 186197583X
Format: Paperback
(198mm x 129mm x 20mm)
Pages: 320
Imprint: Profile Business
Publisher: Profile Books Ltd
Publish Date: 4-Mar-2002
Country of Publication: United Kingdom

Book Reviews - The Art of Innovation by Tom Kelley

» Have you read this book? We'd like to know what you think about it - write a review about Art of Innovation book by Tom Kelley and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a Boomerang Books Account Holder - it's free to sign up and there are great benefits!)

Write Review

Author Biography - Tom Kelley

Tom Kelley is the MD of IDEO and the author of the bestselling business classic, The Art of Innovation (Profile). As IDEO's spokesperson, he addresses scores of business audiences on using innovation to transform strategic thinking.

Books By Tom Kelley

Ten Faces of Innovation by Tom Kelley
Paperback, November 2016
Bunker Hill and Grissom Air Force Base by Tom Kelley
Paperback / softback, May 2016
Art Of Innovation by Tom Kelley
Paperback, March 2016
Howard County Law Enforcement by Tom Kelley
Hardback, November 2014